Everyone has room to grow to live a greater life, that’s why everyone can benefit from coaching. A study conducted in the United Kingdom shows that 20% of small businesses used coaching as part of their growth strategy while 58% of small to medium businesses used coaching in the United States (College of Executive Coaching).
Cost-effectiveness of achieving phenomenal results for teams and organizations is the reason why more and more organization resorts to coaching. While there’s increasing evidence that coaching is one of the most useful ways to develop people and add crux to business performance, a study from Fortune Magazine reported that executives who received coaching saw improvement on:
- Working relationships with their head officer, immediate supervisors, and peers
- Job satisfaction
- Reduction of conflict
- Business relationships with clients
Bill Gates said in his TED speech “Everyone needs a coach. We all need people to give us feedback. That’s how we improve.” A statement which I firmly agree but let me also tell you that there are times that coaching doesn’t work. Coaching doesn’t work for someone who doesn’t have a desire to learn and grow, and it does not work if you are afraid to improve your life or take your business to the next level. Now let me ask you a question, do you want to start living a greater life?